MVFORCES: Military & Veteran Forces Blogosphere

6 minutes reading time (1255 words)

From Idea to Publication: A Friendly Guide to Crafting Blog Posts that Resonate



Are you a blogger? Do you want to be a blogger? If so, then this blog writing course is for you! Welcome to the world of crafting engaging and effective blog posts. 

In this course, we'll cover everything from finding your voice and audience to writing the post itself. We'll go over how to frame your content for the intended audience and ensure that what you write is straightforward and easy to understand. 

And finally, we'll look at ways that writers can reshape or refine their work before publishing it online—and why this editing process is important in ensuring that your writing reaches its full potential! 

Find Your Voice

Finding your voice is a process of discovering what you're passionate about, what you can tell a good story about, and what your target audience wants to read. 

Finding Your Voice Is About Writing About What You Know

The first step in finding your voice is writing about topics that interest you and are close to your heart. This doesn't mean that every single post has to be personal or emotional; instead, it means that every time you write something new (or even when revisiting old topics), try to remember why it was important enough for someone like yourself who knows nothing about this topic except for its importance in their life. 

In other words: make sure there's an element of truth in everything else around this truth! 

Identify the Unique Value You Bring to the Table

Now that you've set up your blog and are ready to go, it's time to start writing. But before you do, it's important to identify the unique value that you bring to the table as a writer.

What is your unique perspective on this topic? How can you use that perspective in your posts--and how will readers benefit from it? 

What are some strengths as a writer that may help make up for any areas where there may be gaps in knowledge or experience (e.g., if someone else has written extensively about something but not published much lately)? 

Understand How to Frame Your Content for Your Audience

To be successful, you need to know your audience. Who are they? What do they want to read? How can your content help them?

For example, if you're a travel blogger, it's likely that most of your readers will be interested in learning more about traveling abroad and planning their next vacation. 

They might also have questions about how to pack efficiently or where the best places are for hiking or biking (or whatever other niche activity). 

Your job is not only to provide answers but also to frame those answers in an engaging way that keeps people coming back again and again--and hopefully sharing their knowledge with others as well! 

Where to Start With the Writing Process

As you begin writing your blog post, it's important to start with an outline. Your outline should include the following:

  • A title (this should be short and descriptive)
  • A subheading if you have one
  • A brief description of what your post is about (50 words or less)
  • Bullet points or paragraphs that summarize the key points of your post in order that they will appear in the final piece.

This will help keep things organized as you write so that when it comes time to revise and edit, you know exactly what needs to stay and what can go. 

Once this first draft is complete, give yourself some time away from it before revising again--you'll be able to spot errors more quickly when they aren't staring back at you from the screen! 

Then go through each point individually: does each sentence make sense? Is there anything missing? Are there any grammatical errors or typos? Make sure everything reads smoothly before moving on! 

Finally, once all edits have been made (and double-checked), publish away! 

How to Write a Blog Post: A High-Level Overview of the Steps

Before you start writing, it's essential to define the problem. This can be as simple as "I want to lose weight," or more specifically: "I want to lose 20 pounds and have my BMI fall below 25." 

Once you've defined your goal, consider why it's important. Is there something specific that keeps coming up in conversations with friends or family members? Do certain clothes not fit anymore? Are there health risks associated with being overweight that have made themselves known recently (high blood pressure, diabetes risk)?

Once you've identified what needs fixing and why fixing it matters so much, it's time for action! Set yourself up for success by setting smaller goals, like losing five pounds per month, and working toward those instead of trying all at once from day one (which often leads only to disappointment). 

Remember that this isn't just about getting fit; it's also about improving your mental health by learning how much better life feels when we take care of ourselves physically as well as emotionally/psychologically/etcetera :) 

Before You Publish, Reshape and Refine Your Work as Needed

Before you publish, reshape and refine your work as needed.

  • Review your work. It's good to have someone else look over your content before publishing it online, especially if they are unfamiliar with the topic.

    They can help catch any spelling or grammar mistakes that have slipped through the cracks or point out areas where more detail is needed to make sense of your words.

  • Check for spelling and grammar mistakes: The last thing anyone wants is an embarrassing spelling error in their blog post! Make sure that all words are spelled correctly before hitting "publish."

    Also, check for punctuation errors such as missing commas or periods (or too many), incorrect capitalization (e.g., "I went shopping yesterday" vs. "I went shopping yesterday"), and other common mistakes like leaving out apostrophes where needed (e.g., don't write about something being "it's").

  • Make sure you have a good introduction, conclusion, and structure: The opening paragraph should grab readers' attention by introducing them to what they'll learn about in this post--and why they should care about it!

  • Then there should be some call-to-action near the end so readers know how else they could continue exploring this topic later on their own time; otherwise, there might not be much incentive for them to come back again later unless there's something specific mentioned here like an upcoming event where information will be shared during Q&A sessions, etc...

Being a good writer takes time and work, but anyone can do it!

Writing is a skill. To be good at it takes time and work, but anyone can do it!

It's easy to think of writing as something that happens in your mind, but the actual process of creating content can be much more involved than that. 

The first step is taking all those thoughts you have floating around in there and putting them on paper (or digital file), which can be challenging if this is something new for you. 

Once you've got everything down on paper, though? Then comes all the hard work: rewriting, editing, and revising until the final draft is ready for publishing. 


Now that you know the basics of blog writing, it's time to get started. We hope this crash course has inspired you to write more often and with greater confidence. Remember, there are no rules when it comes to blogging--follow your heart! 

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